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ROBBIN NARIKE PRECIADO JOINS UNION BANK AS EXECUTIVE DIRECTOR FOR COMMUNITY BANKING PROGRAMS
For Immediate Release
Daniel W. Weidman
Los Angeles, Oct. 13, 2010 -- Union Bank, N.A., today announced that veteran banker and community leader Robbin Narike Preciado has joined the company as executive director for Community Banking Programs. Reporting to Senior Executive Vice President and Head of Community Banking Pierre P. Habis, she will be responsible for managing the Priority Banking program, Retail Specialized Services, Emerging Markets, and the Branch Banking Sales and Services Programs. Narike Preciado will split her time between Union Bank's offices in Los Angeles and San Francisco.
"Robbin has deep experience in managing programs on a national level which will be a significant asset to Union Bank as we further our expansion across the United States," Habis said. "The growth in our community banking efforts in recent years has positioned us to broaden our outreach in these key areas. Robbin is well-acquainted with the affluent market and is looking forward to expanding the Priority Banking services on a more enterprise level. She also is aware of the promise the ethnic markets hold, particularly in California, and understands the importance of the Japanese and Japanese American segments to our company."
The number of clients using Union Bank's Priority Banking services has grown steadily in recent years. Priority Bankers are specially trained to service the bank's clients who maintain a minimum of $100,000 on deposit in any combination of personal and business banking, investment or retirement accounts. Priority Bankers also help small business owners integrate their personal and business finances into a comprehensive plan to maximize returns, as well as assist them with such issues as succession planning.
"The services we offer in Priority Banking are very distinctive, with bankers providing personalized consultation to individuals, families and small business owners," said Habis. "Although Union Bank has offered the service since 1975, it's been the main driver behind our growth over the last few years."
A 21-year veteran of Wells Fargo & Co., Narike Preciado distinguished herself in a number of key retail management roles. She served as National Sales Manager for Wells Fargo's Affluent Market Segment, and also was Regional President for retail banking for various diverse markets throughout Southern California.
"Union Bank is strong, stable and growing," said Habis. "We are adding branches throughout the western U.S., and hiring locally to support our expansion. Along with Priority Banking, our focus is also on bringing more banking services and financial education to emerging markets and low to moderate income communities. As we're all keenly aware, it's more important than ever to become better educated in money management and household finances. We intend to be a leader in this area, and Robbin will guide these efforts throughout our enterprise."
Narike Preciado has been active in a number of nonprofit organizations, serving on the boards of the Orange County Asian Pacific Islander Community Alliance, KOCE Public Television, and the Orange County Business Council. In 2010 she was named as one of the "Top 50 Women in Business" in Santa Barbara, Ventura, and San Luis Obispo counties by the Pacific Coast Business Times. A native of Southern California, Narike Preciado graduated with a degree in economics from the University of California at Los Angeles.
"I've had the great honor to work with Robbin for many years and witnessed firsthand her incredible dedication and service in the Asian and Pacific Islander communities and to numerous nonprofit organizations in Southern California," said Mary Anne Foo, executive director of the Orange County Asian and Pacific Islander Community Alliance. "Having Robbin at Union Bank is ideal because she'll continue the bank's philosophy of community service while also bringing years of financial expertise," said Foo.