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UNION BANK RANKED BY ITS CUSTOMERS AS MOST REPUTABLE BANK IN THE U.S.
For Immediate Release
SAN FRANCISCO, June 26, 2013 – Customers of Union Bank, N.A. ranked it highest among the top 30 bank holding companies in the United States in a survey conducted by the Reputation Institute and American Banker Magazine. The results of the 4th Annual Survey of Bank Reputations appears in the July issue of the magazine.
Union Bank received the highest cumulative score (78.15 out of 100 points) of any bank since the inception of the annual survey in 2010 on measures such as trust, admiration and respect. The bank also finished in the top five in several key categories such as governance, performance, workplace, citizenship and leadership when compared against customers of the country’s other large commercial banks.
“The good news for the sector is that we see more banks putting an emphasis on reputation management, and more banks viewing reputation management as a responsibility not just of the marketing department but also of risk managers and business line heads, and of the frontline employees who are interacting with customers directly,” says Heather Landy, editor in chief of American Banker Magazine.
Union Bank President and Chief Executive Officer Masashi Oka, featured on the magazine cover, said, “Banking at its heart is built on trust, and reputation is built on earning it. For this survey to recognize the trust we’ve established with customers and communities over our 150-year history – particularly through our focused efforts this past year – is a huge honor for our bank and validates what we consider important,” he said. “At Union Bank, we believe banking at its best is a noble profession that helps strengthen those it serves. That’s why we place a priority on upholding the values of responsible banking, and why we incorporate those values into our culture and how we do business,” Oka said. “It’s an important part of our social contract.”
The annual survey of Bank Reputations measures U.S. consumers’ of 30 major bank brands. The study, conducted by the Reputation Institute, a well-known independent global consultancy specializing in reputation management for global corporations, provides a detailed analysis of the components that together formulate corporate reputations, and how different banks rate on those measures. Scores are based on the results of an online questionnaire that was fielded in the first quarter of 2013. The complete rankings of bank reputation scores and full coverage can be viewed online at www.AmericanBanker.com.
About UnionBanCal Corporation & Union Bank, N.A.
Headquartered in San Francisco, UnionBanCal Corporation is a financial holding company with assets of $97 billion at March 31, 2013. Its primary subsidiary, Union Bank, N.A., is a full-service commercial bank providing an array of financial services to individuals, small businesses, middle-market companies, and major corporations. The bank operated 443 branches in California, Washington, Oregon, Texas, Illinois, and New York as well as two international offices, on March 31, 2013. UnionBanCal Corporation is a wholly-owned subsidiary of The Bank of Tokyo-Mitsubishi UFJ, Ltd., which is a subsidiary of Mitsubishi UFJ Financial Group, Inc. Union Bank is a proud member of the Mitsubishi UFJ Financial Group (MUFG, NYSE:MTU), one of the world's largest financial organizations. Visit www.unionbank.com for more information.