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UNION BANK, N.A. SELECTS ELEVEN, INC. AS ADVERTISING AGENCY-OF-RECORD
For Immediate Release
SAN FRANCISCO, January 25, 2012 – Union Bank, N.A. today announced the selection of Eleven Inc. as global advertising agency-of-record. San Francisco-based Eleven was chosen after a competitive review conducted in the fall of 2011 by Select Resources International, which included finalist agencies Ogilvy, RPA and incumbent Dentsu.
Eleven’s task will include the creation of all worldwide advertising and marketing communications for Union Bank, including traditional campaigns for broadcast, print and radio, as well as interactive campaigns for digital, social and mobile platforms. New advertising initiatives are expected to debut in the second quarter of 2012.
Union Bank Executive Vice President and Chief Marketing Officer Art Smith stated, “Eleven has a well-established reputation for being able to creatively translate a growing brand’s complex business and product offerings into compelling advertising and marketing campaigns that challenge industry conventions and drive new business. Together we will communicate that Union Bank is offering a new kind of banking experience, built on a foundation of trust and integrity that dates back to 1864.”
“Given Union Bank’s solid reputation as a responsible and stable bank, as well as its considerable national ambitions and backing by its global parent, The Bank of Tokyo-Mitsubishi, UFJ, this is a great opportunity to help the institution redefine bank marketing”, said Eleven Chief Executive Officer Courtney Buechert. “Union Bank's reputation for relationship-driven banking makes them a challenger brand in today's world of banking. We feel Eleven's history of helping visionary, innovative clients through holistic thinking and storytelling is a perfect fit for helping Union Bank realize their ambitions.”
About UnionBanCal Corporation & Union Bank, N.A.
Headquartered in San Francisco, UnionBanCal Corporation is a financial holding company with assets of $84 billion at September 30, 2011. Its primary subsidiary, Union Bank, N.A., is a full-service commercial bank providing an array of financial services to individuals, small businesses, middle-market companies, and major corporations. The bank operated 404 full-service branches in California, Washington, Oregon and Texas, as well as two international offices, on September 30, 2011. UnionBanCal Corporation is a wholly-owned subsidiary of The Bank of Tokyo-Mitsubishi UFJ, Ltd., which is a subsidiary of Mitsubishi UFJ Financial Group, Inc. Union Bank is a proud member of the Mitsubishi UFJ Financial Group (MUFG, NYSE:MTU), one of the world’s largest financial organizations. Visit www.unionbank.com for more information.
About Eleven Inc.
Eleven Inc. is an independently owned, full-service creative communications agency, brand studio, and innovations lab based in San Francisco and founded in April 1999. Eleven was recently honored as an Ad Age Magazine ‘Small Agency of the Year, 2011’. Current clients include Apple, Virgin America, Coinstar, Eaton Vance, NetApp, San Francisco Travel Association, Sun Valley Resort, Visa, AAA and more. www.eleveninc.com