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UNION BANK AND EVERFI LAUNCH NEW FINANCIAL SCHOLARS PROGRAM WITH LOCAL SCHOOLS,
COMMUNITY GROUPS IN CENTRAL COAST


For Immediate Release


Contacts: 
Jane Yedinak
(415) 765-3241
jane.yedinak@unionbank.com

Nina Ronstadt
(619) 224-3186
nina@ronstadtpr.com


Boys & Girls Club of Santa Barbara Students Attend Financial Education Launch Event with Local Authors John and Diane Tuzee, Demonstrations of New Online Financial Education Curriculum

SANTA BARBARA, CA, November 15, 2013 – As part of its ongoing commitment to responsible banking, Union Bank, N.A., has partnered with the leading financial education technology company EverFi, Inc., as the first bank on the Central Coast to bring the company’s award-winning financial literacy education programs to students at schools and community organizations in the region.

The Union Bank Financial Scholars Program provides EverFi curriculum for middle and high school students and Vault curriculum for elementary school students. The program formally launched on November 12 at the Boys & Girls Club of Santa Barbara during the bank’s Global Volunteer Month. More than 75 youth took part in an interactive demonstration of the new financial education curriculum now at the club; enjoyed a reading of the book What a Bank Can Do by local authors John and Diane Tuzee; and participated in an interactive Q&A session with executives from the Club, Union Bank, and EverFi.

Through this partnership, Union Bank and EverFi will provide students with access to the Union Bank Financial Scholars Program at no cost:
  • Central Coast 4th through 6th graders will have access to EverFi’s Vault curriculum, providing lessons on saving, budgeting, responsibility and decision-making, income and careers, credit and debt and more.
  • Middle and high school students will experience the six-hour, ten-module, EverFi Financial Literacy curriculum, learning about banking, credit scores, insurance, credit cards, taxes, investing, saving 401Ks, mortgages and more.
  • All students receive a Certification in Financial Literacy upon completing the Financial Scholars Program.
In June of 2013, Union Bank conducted an online youth survey with Harris Interactive® revealing that the majority our nation’s youth (83 percent) agree they should spend less of their money in order to save more and (76 percent) want to learn more about how to save money.

“Our children need financial education more than ever and as our survey shows, they want to learn more,” said Union Bank Executive Vice President and Regional President George Leis. “At Union Bank, we are proud of our volunteer service and providing financial education in our communities. Our partnership with EverFi will help us continue to invest in youth and bring financial education resources to them in new and compelling ways. We appreciate the Boys and Girls Club of Santa Barbara’s continued partnership and commitment to helping students grow and succeed.”

“We are so happy to expand our relationship with Union Bank to further engage our students in financial education,” said Carolyn Brown, executive director of the Boys and Girls Club of Santa Barbara. “The Union Bank EverFi program will be a great resource for our students and will help set a foundation on which they can build over time. The program really brings complex subjects to life.”

At the kick-off event, elementary-aged children listened to nationally recognized children’s authors John and Diane Tuzee read their book What a Bank Can Do. The book explores the fun and importance of saving money through its main characters Luke and Linda. In the Club’s Computer Lab, students logged on to begin to explore the Union Bank Financial Scholars curriculum. Everyone came together for an interactive discussion on financial topics.

“EverFi is thrilled to launch the Union Bank Financial Scholars program on the Central Coast in Santa Barbara,” said EverFi Executive Vice President Mike Fee. “EverFi is powering a national movement to use technology to help students learn about financial literary and we are pleased to now start reaching students on the Central Coast with this first bank partnership.”



About UnionBanCal Corporation & Union Bank, N.A.
Headquartered in San Francisco, UnionBanCal Corporation is a financial holding company with assets of $105.5 billion at September 30, 2013. Its primary subsidiary, Union Bank, N.A., provides an array of financial services to individuals, small businesses, middle-market companies, and major corporations. The bank operated 422 branches in California, Washington, Oregon, Texas, Illinois, and New York as well as two international offices, on September 30, 2013. UnionBanCal Corporation is a wholly-owned subsidiary of The Bank of Tokyo-Mitsubishi UFJ, Ltd., which is a subsidiary of Mitsubishi UFJ Financial Group, Inc. Union Bank is a proud member of the Mitsubishi UFJ Financial Group (MUFG, NYSE:MTU), one of the world’s largest financial organizations. In July 2013, American Banker Magazine and the Reputation Institute ranked Union Bank #1 for reputation among its customers. Visit www.unionbank.com for more information.

About EverFi
EverFi Inc. is the leading education technology company focused on teaching, assessing, and certifying K-12 and college students in the critical skills they need for life. The company teams with major corporations and foundations to provide the programs at no cost to K-12 schools. Some of America’s leading CEOs and venture capital firms are EverFi investors including Amazon founder and CEO Jeff Bezos, Twitter founder Evan Williams, Rethink Education, New Enterprise Associates, Inc. (NEA), and Tomorrow Ventures (the investment arm of Google Chairman Eric Schmidt). Learn more at www.everfi.com.

About the Boys & Girls Club of Santa Barbara
The Boys & Girls Club of Santa Barbara, Inc. founded in 1938 with the mission to inspire and enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. The Club’s programs include Character & Leadership Development, Education & Career Development, Health & Life Skills, Fine Arts Program, and Sports, Fitness & Recreation.