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Local Heroes Program History

Local Heroes Program
At Union Bank, diversity is our heritage. We believe that the unique cultural mix within our company and in the communities we serve creates a vibrant and rich environment. By participating both as a financial partner and as a good neighbor, we live and breathe our commitment to building, restoring, and investing in the places where we work and live.

In 1995, Union Bank launched the Local Heroes program in San Francisco with public television station KQED to help demonstrate the bank's ongoing commitment to the communities it serves and in celebration of cultural diversity. Partnering with public television stations throughout California, the bank designed the program to pay tribute to local heroes who are making a difference to enrich the lives of others by improving their workplace, profession, neighborhood, community, region, and the world.

The first local heroes included African Americans, Asian Pacific Americans, and Latinos honored during celebratory events held in Black History Month, Asian Pacific American Heritage Month, and Hispanic Heritage Month, respectively. In 2010, Union Bank and San Diego's KPBS extended the scope of the program to include Women's History Month, Jewish Heritage Month, and American Indian Heritage Month. The expanded Cultural Diversity Partnership culminated with an awards ceremony that honored 12 San Diego heroes.

In 2011, the Local Heroes program was further expanded to reflect the very vibrant and diverse communities in which the bank conducts business, adding heroes for Lesbian, Gay, Bisexual, Transgender Pride Month and, in San Diego, Disability Awareness Month.

Short video segments featuring each of the honorees are produced and broadcast on the public television stations throughout the respective heritage months, along with other special heritage month programming.


Learn more about the Honorees.

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