Press Release

Union Bank, American Heart Association Announce That CPR Survivor And Actress/recording Artist Ilisa Juried To Appear On Rose Parade® Float Keep The Beat Alive

The float celebrates a new law that requires CPR training of most California high school students; Amazing float rider stories tell how CPR saves lives

Press Contact:
Carolyn Janda
(949) 735-4516
[email protected]

Nina Ronstadt
(619) 224-3186
[email protected]

Tamara White
(310) 490-0650
[email protected]

LOS ANGELES, CA – (December 19, 2016) Union Bank and the American Heart Association(AHA) Western States Affiliate announced today that Ilisa Juried will appear on their float Keep the Beat Alive in the 2017 Rose Parade® presented by Honda on Jan. 2. The singer/songwriter/actress will take center stage and appear in the float’s heart-shaped DJ booth surrounded by CPR survivors and teens who saved lives with CPR. The float’s mission is to encourage everyone, especially youth, to learn CPR.

Juried was saved by CPR administered by three bystanders when she was 18-years-old and her heart stopped in a New York subway station after she joined in a dance with a group of hip hop street performers. A nurse vacationing from Michigan, another nurse and a man ran to Ilisa’s side and started CPR. When paramedics arrived 30 minutes later, they used an automated external defibrillator, or AED, to shock Ilisa’s heart back into a normal rhythm.

"CPR is the only thing that kept me alive and saved me from major brain damage," Ilisa said. "You can truly save someone’s life by learning the simple technique of hands-only CPR. Everyone should learn CPR and that’s why I’m so honored to be on the Union Bank-American Heart Association Keep the Beat Alive float. We will reach millions with the lifesaving message of CPR."

Inspired by the message of the Keep the Beat Alive float, Juried co-wrote and recorded an original song “Live Your Life” that will be played on the float during the parade. As the float rolls down the parade route, the song will play along with several other popular tunes with 100 beats per minute. A CPR dance team comprised of 28 students from Los Angeles’ Crenshaw High School and Abraham Lincoln High School will walk alongside the float and engage the audience with a CPR-inspired dance choreographed by Juried.

The Keep the Beat Alive float features a musical theme with a 55-foot long floral piano keyboard and four eight-foot tall floral drums. The musical elements represent the beat of the heart and the correct compression rate for CPR administration -- a rhythm of 100 beats per minute.

Follow the Keep the Beat Alive float on Facebook and Twitter using #CPRSavesLives.

About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country.

About the Pasadena Tournament of Roses®
The Tournament of Roses is a volunteer organization that annually hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Northwestern Mutual and a variety of accompanying events. 935 volunteer members of the association will drive the success of 128th Rose Parade themed “Echoes of Success,” on Monday, January 2, 2017, followed by the 103rd Rose Bowl Game. For more information, visit www.tournamentofroses.com. Like us on Facebook and follow us on Twitter, Instagram and YouTube and visit our blog at blog.tournamentofroses.com.

About MUFG Union Bank, N.A. 
MUFG Union Bank, N.A., is a full-service bank with offices across the United States. We provide a wide spectrum of corporate, commercial and retail banking and wealth management solutions to meet the needs of customers. We also offer an extensive portfolio of value-added solutions for customers, including investment banking, personal and corporate trust, global custody, transaction banking, capital markets, and other services. With assets of $116.9 billion, as of September 30, 2016, MUFG Union Bank has strong capital reserves, credit ratings and capital ratios relative to peer banks. MUFG Union Bank is a proud member of the Mitsubishi UFJ Financial Group (NYSE: MTU), one of the world's largest financial organizations with total assets of approximately ¥293.7 trillion (JPY) or $2.9 trillion (USD)1, as of September 30, 2016. The corporate headquarters (principal executive office) for MUFG Americas Holdings Corporation, which is the financial holding company and MUFG Union Bank, is in New York City. The main banking office of MUFG Union Bank is in San Francisco, California.

(1) Exchange rate of 1 USD=¥101.12 (JPY) as of September 30, 2016

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